![]() In 1923, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars – It will bring you good luck’. The horse was painted on the fuselage of the fighter plane of Francesco Baracca - a heroic airman of the first world war. 2 – Ferrari Logo DesignĪrguably the most recognisable and iconic brand in luxury sports cars, the Ferrari logo design or ‘prancing horse’ encapsulates everything they stand for.Įnzo Ferrari, the founder, told the story of Ferrari’s horse logo just once: ![]() When he started the job, he had drawn a star above his house on a postcard of the city, telling his wife that one day his factory would go down in history for its success.Īs with many car logos, the simplicity of the star logo is its absolute beauty – it oozes elegance which fits the brand mentality perfectly. ![]() The idea to use a star in the first place came from Gottlieb Daimler, the technical director of the gas engine factory. Interestingly, they also registered a four-pointed star simultaneously but never used it. The three-pointed star symbolises Mercedes-Benz’s ambition of universal motorisation on land, sea and air. They combined a laurel wreath (from the existing Benz & Cie company) with the now-famous three-pointed star and trademarked it by the summer of that year. That same year, they started designing and prototyping cars with an exclusive and elegant aesthetic.īy 1909, two of Daimler’s sons were tasked with designing a new logo for the Mercedes-Benz company. You may also like: How to Create Branded Content to Drive EngagementĪfter several years of collaboration, Karl Benz’s company merged with a competitor called Daimler-Motoren-Gesselschaft, forming the “Daimler-Benz” maker of Mercedes-Benz vehicles.
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